In today's market-based economies, how well a product or service
is marketed can usually be correlated to its ultimate success. That's
why marketing departments of corporations as well as the agencies
that help them promote their products and services are demanding
top positions be filled by qualified marketing professionals who
have a comprehensive, modern understanding of the marketing mix
and how best to use those resources in today's business environment.
The U.S. Bureau of Labor Statistics expects the demand to remain
strong for qualified managers in corporate marketing departments,
advertising agencies, PR firms, sales departments and more.
AIU Online's Marketing MBA puts graduates on the fast track to
advancing their executive careers in marketing. It features a dynamic,
flexible curriculum that has been structured to adapt and keep current
with emerging and changing marketing trends.
Courses are designed to provide students with the knowledge, skills
and experience-based education necessary to seek managerial positions
in marketing, marketing management, research and strategic planning.
The degree combines the management background of an executive MBA
with specialized training in marketing.
Concentration courses include:
Research Methods in Marketing. A systematic approach
to the structure, implementation and analysis of marketing research
for purposes of decision making. This includes an emphasis on
a customer's wants and needs as they pertain to developing promotional
campaigns, new products and improving customer service efforts.
International Marketing. A course structured on the background
necessary to make marketing decisions at the international level,
including examinations of forces exerted by institutions, culture,
politics, law, and environment in respect to global marketing
activities.
This accelerated, team-based Marketing MBA program can be completed
in just 10 months.
Requirements
Applicants must hold an accredited Bachelor's degree.
AIU Online is the web-based virtual campus of American InterContinental
University, an international university with residential campuses
located in Atlanta, Georgia; Los Angeles, California; South Florida;
Houston, Texas; London, England; and Dubai, United Arab Emirates.
American InterContinental University's mission is to provide for
the varying educational needs of a culturally diverse and geographically
dispersed student body with the goal of preparing students academically,
personally, and professionally for successful careers.
The AIU Online degree program allows students the freedom to study
online any time to achieve their Associate's, Bachelor's or Master's
degrees in an ever-expanding range of curricula. With our Fourth
Dimension Learning, rich multimedia course delivery and world-class
faculty, we have quickly become the fastest growing accredited online
university in North America.
Accreditation
American InterContinental University is accredited by the Commission
on Colleges of the Southern Association of Colleges and Schools
to award Associate, Bachelor's and Master's degrees.
