MBA in MARKETING

In today's market-based economies, how well a product or service is marketed can usually be correlated to its ultimate success. That's why marketing departments of corporations as well as the agencies that help them promote their products and services are demanding top positions be filled by qualified marketing professionals who have a comprehensive, modern understanding of the marketing mix and how best to use those resources in today's business environment.

The U.S. Bureau of Labor Statistics expects the demand to remain strong for qualified managers in corporate marketing departments, advertising agencies, PR firms, sales departments and more.

AIU Online's Marketing MBA puts graduates on the fast track to advancing their executive careers in marketing. It features a dynamic, flexible curriculum that has been structured to adapt and keep current with emerging and changing marketing trends.

Courses are designed to provide students with the knowledge, skills and experience-based education necessary to seek managerial positions in marketing, marketing management, research and strategic planning. The degree combines the management background of an executive MBA with specialized training in marketing.

Specialization courses include:

• Research Methods in Marketing. A systematic approach to the structure, implementation and analysis of marketing research for purposes of decision making. This includes an emphasis on a customer's wants and needs as they pertain to developing promotional campaigns, new products and improving customer service efforts.
• International Marketing. A course structured on the background necessary to make marketing decisions at the international level, including examinations of forces exerted by institutions, culture, politics, law, and environment in respect to global marketing activities.

This accelerated, team-based Marketing MBA program can be completed in just 10 months.

Requirements
Applicants must hold an accredited Bachelor's degree.



MBA specializations

• MBA - Accounting & Finance
• MBA - Healthcare Management
• MBA - Human Resource Management
• MBA - Management
• MBA - Marketing
• MBA - Operations Management
• MBA - Organizational Psychology and Development
• MBA - Project Management

American InterContinental University's mission is to provide for the varying educational needs of a culturally diverse and geographically dispersed student body with the goal of preparing students academically, personally, and professionally for successful careers.

The AIU Online degree program allows students the freedom to study online any time to achieve their Associate's, Bachelor's or Master's degrees in an ever-expanding range of curricula. With our Fourth Dimension Learning, rich multimedia course delivery and world-class faculty, we have quickly become the fastest growing accredited online university in North America.

Accreditation
American InterContinental University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award Associate, Bachelor's and Master's degrees.

Learn more about American InterContinental University