The Internet and related technologies pose enormous opportunities for developing new business models and significant threats to existing models. Information Professionals must be prepared to recognize opportunities and overcome challenges posed by the electronic economy. This program defines the core elements of developing an eBusiness strategy, including branding, competitive analysis, technology assessment, business method models, and preparing for emerging trends. Course assignments involve extensive case studies and online research using the latest e-tools. Students collaborate to create a prototype eBusiness venture.