Apply marketing research methods and techniques to analyze and implement strategic advertising. Explore how buyer-behavior and consumer protection issues affect marketing strategies. Develop skills required to manage a sales force, with a focus on training, motivation, compensation, and performance evaluation. Analyze factors that affect purchase decisions in the marketplace. The first year of the MBA degree normally covers core MBA areas such as economy, strategy, and leadership skills. Then you will likely begin the in-depth study of your specific field. Some of the areas you may cover as part of the marketing MBA include development of consumer audiences, consumer behavior, market research, the analysis of demand, strategic planning, marketing campaigns, consumer relations, advertising, studying the market, cost volume and profits, and a range of other areas involved in marketing.
The following is a comprehensive list of colleges that offer Online Marketing MBA Degrees.
